Success Story: Marquette University
Marquette University improves trip and event planning with Slate’s geospatial data tools.
Like many universities, Marquette admissions staff worried that because they didn’t have hard supporting data, they weren’t properly managing their travel and events. And, when attendance at costly events was lower than expected, they had trouble determining whether its location was the primary deterring issue.
Since implementing Slate, Marquette University admissions staff have used the Voyager tool to significantly improve their travel and event planning. Voyager is a mapping tool that overlays and marks student data, events, local high schools and colleges, and census data from the American Community Survey (ACS) onto maps and trips. Using Voyager — found within Slate queries — admissions teams are able to plot high school and prospect data in a heat map, and then utilize this heat map to determine where to host events like information sessions and interviews. Trips are better managed and prospective students have easier access than ever before.
With help from Voyager, Marquette admissions staff are also able to plan admitted student events across the country based on both where their students live and surrounding traffic patterns. Their show rates have increased significantly now that they can plan events at locations they know are convenient for admitted students and their families.
With Slate, Marquette University has geospatial data at their disposal that helps their visit and recruitment teams travel and host successful events nationwide.