Slate Spotlight: Active Scheduler
Wednesday, October 20, 1pm ET
Learn about exciting enhancements to Scheduler during this webinar led by Ken Higgins, General Manager of Student Success. You can now easily and effectively display your availability, manage appointments, create ad-hoc alternative schedules, and fully integrate with Outlook or Google Calendars--all within Slate!
Dive Deeper with RNL: Conduct Your Own Slate Assessment to Optimize Your System
Thursday, October 21, 2pm ET
Having a robust CRM is a critical component of data-driven enrollment management. Yet many institutions have CRMs that are underutilized, inefficient, or the initial implementation process was misaligned with their enrollment needs and goals.
No matter how long your institution has used Slate, there is always additional functionality that can be added or updated, processes to streamline, or data integrations to automate. Join us for this webinar where we will talk about how to approach a system review, where to start, how to evaluate your instance, and what to do to make sure you can enact real change from your findings.
Dive Deeper with Scoir: Student Insights to Help Shape Your Funnel
Tuesday, October 26, 2021, 2pm ET
Physical recruiting season is coming to an end, which means data and analytics will become a key driver in determining many institution's strategy for filling their class of 2022.To help your school get to the finish line for this year's recruiting cycle, Scoir conducted an analysis of student trends and behaviors across our network that we'll share during this webinar. Join us to learn more, identify opportunities, and find new ways to build authentic relationships with students.
Dive Deeper with Underscore: Mind the Gap: Popular Pitfalls in Slate Projects
Thursday, Octover 28, 2021, 2pm ET
We all know that it can be challenging to implement change, but we are here to share our expertise in setting your team up for success when starting or growing your institution in Slate. A panel of our consultants have consolidated their experiences with schools of all shapes and sizes and are ready to provide a blue print to strategize your next Slate project. We will cover best practices to avoid pitfalls - guiding your team to more impactful implementations, trainings, communications, portals, and more!Register Now
Dive Deeper with Unibuddy: The Student is Now the Marketer: The Seven Steps to Creating a Student-to-Student Marketing Strategy that Sticks
Thursday, November 2, 2021, 2pm ET
The coronavirus pandemic propelled the world into a state of relentless change: The only constant is that things aren’t working the way they used to and the same is true for your marketing. It’s harder to stand out. It’s challenging to keep up with the unrelenting pace of technology. It feels impossible to create meaningful connections with prospects at scale.
Join Kyle Campbell, author of The Chat newsletter and 10-year higher education marketer, for a new lens where your best students can drive results for your university. You will learn:
How we got here and what’s in store for the future
--Why traditional forms of marketing and advertising are proving less effective
--How the student voice wins against self-promotion almost every time
--Why giving your students a platform is the key to conversations that convert
--The framework for building your own student-to-student marketing strategy
--How belonging is the new cornerstone for education marketers
Dive Deeper with Waybetter Marketing: Three Things You Should Do with Seniors Right Now
Tuesday, November 9, 2021, 2pm ET
There are 3 steps you can take in your instance right now to optimize your management of Seniors.
Why? Because it’s a critical time to capitalize on your interactions with every single one of them:
--The new inquiries that you are trying to convert into an app
--The incomplete apps that you are encouraging to submit an app
--The admitted students that you are releasing a decision to
--How do you keep all of this seamlessly working at once? How do you win at every point in the funnel? And, how do you talk to a generation of students who are digital natives and spend more time on their mobile devices than they probably do sleeping?
The answer is right within your instance. Start making a difference today with your management of Slate. During our 60-minute session, you’ll learn:
--How to configure compelling, automated, status-based communication
--The critical queries and reports you should be looking at every day
--Key components to feature in your portal or status page for your applicant and admitted students for peak conversion potential
Our Slate Spotlight series focuses on leveraging Slate to its fullest. Dive in to uncover new ways to use all the tools at your disposal to most effectively achieve your operational and business objectives.
Slate Print: Powered by KelmscottEDU
Maximize the effectiveness of your existing communications by adding automated print pieces to your plans! Send static or personalized postcards, letters, mailers, brochures, and viewbooks as part of your overall Slate communication strategy. Our Associate Product Manager Cody Homan-Gray and Client Support Engineer Ariana Vacs Renwick were joined by KelmscottEDU‘s Executive Vice President, Kathleen Cross, on Friday, July 10, to learn the setup, process, and design options available through Slate Print.
Configurable Joins with Alexander Clark
Join our founder and CEO, Alexander Clark, for a comprehensive tour of Slate’s Configurable Joins query functionality. We’ll share best practices for getting the most out of this powerful tool, and discuss some of the latest features that have been released.
Click for a recorded webinar hosted by Slate Share!
Join Erin Gore, General Manager of Slate.org, for an overview of new and exciting features for students, school counselors, community-based organizations, and colleges.
Our goal is to provide counselors and students with a technology that will foster stronger communication with colleges, regardless of their location or resources. Slate.org is free for all parties and will forever remain free. Counselors and students can sign up for a free account online.
Slate Voice with Alexander Clark
During this virtual event, Alexander Clark will reveal how Slate Voice, a fully integrated telecommunications platform, can be leveraged to simplify campus telephony. Learn how Slate Voice can streamline processes and communications in your admissions, advancement, or student affairs offices by empowering you to:
–Provision new Slate phone numbers for staff
–Place calls directly from a record, call list, or anywhere a phone number is available
–Collect additional call details via associated call forms
–Record, view, and listen to calls from a record’s timeline
–Monitor, “Whisper”, and take over calls from a centralized switchboard
–Query and report on these call metrics
Slate for Student Success
Are you interested in learning more about how Slate can support your student success efforts? Slate satisfies all the needs of today’s student success offices, including appointment scheduling, comprehensive communication plans, advising notes, early alerts, case management, predictive modeling, and user portal options.
Actionable Fundraising Intelligence for Higher Education
Presented by iWave and Slate
The Fundraising industry has changed and advancement teams have had to work smarter and faster in what is now a more competitive environment. Understanding your constituents’ capacity and likelihood to give is critical. With the right donor intel and analytic insights, higher education organizations can optimize their portfolios and increase their chance of success by focusing on the right prospects.
In this webinar, iWave and Slate will show you how their platforms integrate to deliver actionable fundraising intelligence at your fingertips so you can easily understand your constituents at a deeper level and focus on prospects with the greatest gift potential.
Slate Video and Dynamic Snippets with Alexander Clark
Introducing Slate Video, a way to send personalized video messages via email or SMS to connect with your prospects, applicants, students, alumni, and donors. The recipient will be directed to a portal to view the video either by itself or surrounded by personalized content. Take your video messages to the next level by incorporating them into dynamic content snippets. Snippets now support the full capabilities of Configurable Joins, allowing merge fields to dynamically populate when adding the snippet to a message. This allows the video content to be hyper-contextualized, including designing where the merge fields, copy, and the video thumbnail should be placed.
Using the New Cycle Prep Status Page
Join this Technolutions-led session for an introduction to Cycle Prep 2021! We’ll cover some important considerations for this year’s Cycle Prep process, and demonstrate how to use the new Cycle Prep Status Page to customize the process to suit your institution’s unique needs. Don’t miss it!
Technolutions staff members will present updates to the portal editor. Portal views will now support dynamic layouts with endless combinations as well as new widget types to spice things up. Drag-and-drop your way to portal success!
We’re taking communication during the application process to the next level! Introducing Slate.org portals, which empower colleges and universities to customize organization profiles and applicant data for counselors to view in Slate.org.
This Technolutions-led session will highlight:
–Tips for customizing your college profile to display application deadlines, scholarships, events, video/social media content, etc.
–The ability to dynamically display applicant data, including more granular decision information.
–Best practices for engaging counselors with school-specific content.
Dive Deeper with Slate Preferred Partners
The Slate Preferred Partner Program recognizes organizations that integrate with Slate and offer implementation support, while providing meaningful contributions to the higher education community. This series showcases the expertise our Platinum Preferred Partners bring to the Slate community.
The Whole Picture: A Lifetime of Engagement, Supported by Technology with RHB
In higher education, student engagement is largely defined by the contemporary relationship a person has with your institution—prospective student, enrolled student or alumnus. How would your strategies change if you took a lifelong view of constituent engagement powered by your mission and Slate?
View the recorded experience from Tuesday, July 21, led by higher education marketer Rob Zinkan, #emchat founder (and Technolutions alumnus) Alex Williams and Slate super-user Abraham Noel, all of RHB, as they dive deeper into these questions and more!
RHB, a marketing consultancy serving higher education, helps institutions maximize student lifetime value, a manifestation of our guiding principle of Coherence.
How to Engage Students through Personalized Video featuring RNL
Video has quickly become the preferred way to consume content, especially among Gen Z. 52% of marketing professionals around the world name video as the type of content with best ROI. One big reason why: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Due to the pandemic, this fall will be more challenging than ever to recruit, retain and engage students. By developing a thought-out strategy for video and other online events solutions that compliment CRM capabilities at your institution, you can create a sustainable program that will allow you to engage with your audience, create deeper connections, and attract new students to your institution.
This webinar, led by Amy Weiss, Vice President & Consultant, Enrollment Management, RNL, and featuring Alice Arredondo, Ed.D., Director of Admissions, UMKC reviews how to:
— Leverage personalized video and online events throughout the enrollment process as new channels to recruit new students in an individualized and engaging way
— Increase the likelihood (by up to 19 times!) of students to enroll through the delivery of personalized video
Reduce melt and boost yield for accepted students
— Communicate your financial aid message in a relevant and compelling way that helps students better understand the components of their offer
— Build a successful video campaign that includes strategy, budgeting, data, creative, production, deployment, and measurement
UNDERSCORE Your Slate Experience
Are you making the most out of your Slate instance? Join Underscore, the country’s largest Slate development and optimization company, to find out how to best leverage your institution’s instance. Throughout this session, you will learn more about how Underscore has successfully developed an array of Slate services for more than 50 colleges and universities around the country. Through tips and tricks, case studies and testimonials from current clients, you will find out how to not only achieve optimal results in Slate, but save tens (if not hundreds) of thousands of dollars along the way.
How to Increase Enrollment by Nudging Students Through the Funnel with NICHE
Prospective students come to you through search campaigns, inquiry forms, applications, and countless other specific sources. Each applicant is unique and this conversation reviews approaches and best practices that can help nudge them through to enrollment. Niche will discuss:
–How to speak to prospects, best fit prospects, and inquiries differently for the best results
–How to segment your comm flows to speak to students in relevant ways
–How to use digital remarketing to reach students where they are
A Student's Perspective: Challenges and Opportunities Surrounding the College Admissions Process with SCOIR
The college admissions process is often overwhelming for students. Compound that with the challenges they face today, and you have a scenario unlike we’ve ever seen before.
To better understand the mindset of today’s students, Scoir conducted research to listen to their challenges and hear about ways they want to see the college admissions process improve.
We’ll share key insights we found from our research in this webinar and highlight opportunities we’ve identified to address these challenges – for both students and colleges.
Scoir is a college admissions network where students, parents, high schools, and colleges come together to help students discover and apply to the right college.
Turbocharging Slate-Based Recruitment Marketing with Advanced Data Science from EAB
Key components of yield IQ include:
• Rapid buildout of a data-exchange infrastructure that automatically extracts data from Slate and returns analyses to it, giving a continuous read on how your entering class is shaping
• Predictive models based on advanced data science, including machine learning, that give unparalleled insight into any given student’s likelihood to yield
• Propriety data sources, including EAB’s Enrollment Services’ cohort of 300+ partner colleges and universities, EAB student-survey data, and national consumer data sets
This presentation will illustrate, via a case study from Siena College, how the combination of Slate and YieldIQ enables enrollment teams to triage their efforts to where they will have the greatest impact, by revealing which students are most likely to respond to more intensive outreach.
5 Steps to Navigating the Enrollment Cycle and Your Slate Instance with Waybetter Marketing
Why did your institution purchase Slate?
If you’re like many in the industry, you may find it difficult for whatever reason (not enough time, not enough manpower, not enough know-how) to accomplish your initial goals.
Join Rich Whipkey, president of Waybetter Marketing, and his team as they break down the steps it takes to accomplish what you originally set out to do. By boiling it down into a simple, achievable action plan, Waybetter has helped many clients revolutionize their usage of Slate.
During our 60 minutes together, you’ll learn tangible tips related to forms, Ping, event templates, populations, campaigns, snippets, and more.
Plus, you’ll learn how to roll up your sleeves and:
-Define or re-define how you want Slate to work for you
-Map out your strategy for the multi-channel student journey
-Understand what data your vision requires and where it should come from
-Produce high-converting content across all channels
-Build and automate all touchpoints in Slate with precision and efficiency
Finally, you’ll get exclusive insight into the common pitfalls Waybetter Marketing has identified after performing countless audits of other Slate instances.
We look forward to helping you.
Dive Deeper with Axiom Elite: Slate & Student System (ERP) Integration
Axiom Elite is Extract, Transform Verify and Load (ETVL) software that collects data from Slate and a variety of other sources, then uploads it directly into your student information system (SIS). In the presentation we will cover how the Axiom Team is working on creating seamless integrations to and from the (SIS) with the Slate CRM and dive into the Axiom & Slate Briefcase queries for exporting data from Slate. We will show Connection types within the Axiom Elite Product and look into the automation that Axiom can provide as well as look into our future goals around the Slate integration that we provide.
Dive Deeper with EAB: The Future of College Search: Can Your Marketing Keep Pace in a Digital-First World?
The enrollment landscape has shifted forever, and yesterday’s strategies are no longer sufficient in today’s digital-first recruiting environment. To amplify your enrollment results, you’ll need to deliver marketing campaigns that are responsive, personalized, and precisely timed.
Dive Deeper with HCRC: Integrating Systems, Analytics, and Practice within Slate: The Key to HCRC's Enrollment Strategy
For more than three decades, HCRC has embraced a holistic approach to understanding the dynamics of enrollment demand, institutional productivity and academic value. Towards that end, we have come to recognize that sustainable solutions require the integration of information systems technology, advanced analytics, and professional practice.
Join HCRC in this webinar to learn more about how Slate, predictive analytics and recruitment practices can be brought together to improve enrollment outcomes in an increasingly competitive market environment. In particular, this webinar will focus specifically on geographic targeting, the use of multiple analytic indices by which a college and university can use analytics to inform itself about its geo-legacy feeder patterns and how that improves productivity in top-of-the-funnel strategy and practice.
The webinar will feature the analyst Brian Zucker, founder and president of HCRC, who has pushed the frontiers of applied enrollment management research for more than 30 years; the systems gurus, Chris Browning and Rob Galarza, who lead HCRC’s Slate Services practice and are well known in the Slate community, and the practitioner, David Kalsbeek, consultant at HCRC, former Senior Vice President of Enrollment Management at DePaul University, and one of foremost thought-leaders in the enrollment management profession.
Dive Deeper with Niche: Now You're Speaking Their Language!
Join this session to dive into what students and parents what to hear about, and how, to help tactically recruit. Niche will examine what students and parents say they care about as well as how they behave when researching colleges. Come with questions because we’ll have answers!
Dive Deeper with RHB: Approaching Student Success Project in Slate
Join us for a community panel on Student Success projects in Slate. Discussed will be using Slate’s robust toolkit and record concepts to meet various needs in the Student Success realm such as student retention, post-enrollment communications, advising, and other areas. The panel will talk through how to approach the project from the standpoint of preparing for success with Slate. The discussion will be open to the community to ask questions to the panel.
Apply to Alumni: Managing the Lifecycle in Slate
This series examines how Slate institutions leverage Slate to efficiently and effectively communicate with constituents at each stage of the applicant, student, and alumni stages of the lifecycle. Our expert panel discusses the challenges, successes, and changes institutions have faced managing communications in a rapidly changing landscape, and how Slate helps to overcome these obstacles.
Slate.org: Where the Conversation Begins
Watch this recorded panel discussion featuring members of our community who have used Slate and Slate.org to foster stronger communication and outreach during the college admission process. Learn more about the challenges, successes, and changes that schools have experienced over the past few months, along with some recommendations and best practices for moving forward with a shared goal of impacting college access.
Bryan Jue, Director of Marketing & Outreach
University of California, Irvine
Sara Urquidez, Executive Director
Academic Success Program
Philip Weisgold, Associate Director of College Counseling
Admissions & Enrollment Management: Harnessing Slate for Optimal Communication
Join this virtual panel discussion highlighting the experiences of members of the Slate user community who have leveraged Slate to effectively and efficiently communicate with students at each stage of the enrollment funnel. The focus of the conversation will be on how the COVID-19 pandemic has impacted student recruitment, and how panelists have reacted in the face of the crisis. Learn more about the challenges, successes, and changes that schools have experienced over the past few months, along with some recommendations and best practices for moving forward in the changing admissions landscape.
Brandie Benton, Associate Provost for Enrollment Management
Henderson State University
Jamilla Jamison, Director of Enrollment Strategies and Operations
Johnnie Johnson, Vice President of Admissions
Student Success: Engaging with Students to Achieve Results
Join this panel conversation that will highlight the experiences of Slate users who have leveraged Slate functionality for Student Success. With a rapidly growing focus on success, retention, and graduation rates, learn more about the challenges and successes schools have experienced over the past few months, along with some recommendations and best practices for moving forward with a shared goal of impacting student success.
Sable Vasquez, Director of Prospective Student Services & Retention
Oklahoma State University Institute of Technology
Jon Cherry, Senior Associate Director of Enrollment Operations
Miami University of Ohio
Slate for Advancement: Cultivating Lifelong Engagement
Join us for a special online panel discussion featuring members of the Slate community who are leveraging Slate to foster strong engagement and cultivation for their donors and alumni. Panelist represent institutions utilizing Slate both in standalone databases, as well as in combined admissions/advancement databases.
Learn more about the challenges, successes, and changes advancement offices have experienced over the past few months, along with some recommendations and best practices for moving forward with the goal of cultivating lifelong engagement.
Gina Mandros, Director of Advancement Operations
Illinois Wesleyan University
Justin Harville, CRM Specialist
Ron Boczarski, Assistant Director of Administrative Computing
Community Conversations: Panel Discussions on Thought Leadership Topics
Community Conversations are topical discussions led by Slate users, representing a particular cohort group. They range in focus from process discussions, to current events impacting an admissions group, to how schools leverage Slate to achieve a shared goal. The discussion is moderated by a Technolutions staff member and relies heavily on engagement from virtual audience members. Expect a lively chat and opportunity to get your questions answered by a Slate user of your peers!
Influencing the Community College Student Experience
When it comes to the student experience of being recruited, accepted and beyond, who is responsible for influencing that experience and how is it done? We will discuss the important role different offices on campus play in a student’s decision to attend college, specifically a community college. Join the discussion to explore these topics and more!
Maja Szostak, Interim Director of Admissions
SUNY Broome Community College
Krystle Dick, Director of Academic Advisement
International Admission in a Changing Landscape
How are international admissions offices pivoting to best recruit new students and support current students? This panel of your peers will focus the discussion on the role of virtual events and recruitment as well as testing and access. Learn more about what works, what could work better, and how Slate can help. Contribute to the conversation on test optional: what does it mean for international admissions? Have English language proficiency test policies changed? What are the implications of these changes on business processes?
Ruby Battacharya, Director of International Recruitment
Daniel Marschner, Director of International Admission
Loyola Marymount University