8:30am Before leaving for work, I pull up Slate at home to check my reminders for the day. I mentally prepare for a few phone calls to prospects and my trip to our info session in New York later today.

9:00am Arrive at the office, check the data slicer to see how we're doing on numbers vs. last year's. Looking good so far!

9:25am An applicant e-mails in about some trouble he's having navigating the online application. I use the impersonate tool to see things from his perspective and help him figure it out.

9:50am Refund a few applicants' application fees after consultation with the Dean of Admissions

9:58am Running off to a meeting with our faculty readers. Click on a query I made to pull up and print a report of how many files each reader has been through this past week. Plan to get the slower readers back on track

11:15am Check in on registrations for our outreach event in NY tonight. Over 150 people already registered! Export the list to a spreadsheet and send a quick email to my boss to let her know the numbers jumped up again.

12:00pm Delicious lunch break

12:30pm Get an email from the dean wanting to know how our latest email outreach campaign went. I check in Slate and report 435 successful deliveries with 310 clicking through the link to our information page.

1:00pm Mail comes in, there are a few transcripts that applicants have sent via USPS. I scan them in to Slate while I send a few e-mails.

1:10pm Squeeze in an hour or so of reading/rating applications

1:30pm Review an applicant that would be a perfect fit in one of our faculty member's labs. I send the file to him through Slate with a note attached to that effect.

2:30pm Use Slate to one-click upload a few prospect lists we bought

3:00pm Run a query to find everyone who came in off those recently-uploaded lists. Create a mailing based on the query that targets students' interests and send it out. 100% successfully delivered!

3:10pm Check the lookup page of the prospect I'm about to call to see the messages we've sent her so far and take a look at the notes other recruiters have logged about her

3:25pm Just got off the call. I make a few quick notes on her Lookup page so I can remember what we talked about when I call her back in a few weeks. Also add a reminder to make sure I don't forget the callback.

3:45pm Applicant e-mails in frantically about one of his recommenders not submitting the letter yet. I check his lookup page to verify, then impersonate him to see what went wrong. He forgot to even send the recommender an email notification. I fix his error, explain it to him, and go on with my day.

4:15pm Check on the mailing I sent at 3. Looks like we've even got a few click-throughs already.

4:50pm Realize that I haven't printed out nametags for tonight's NY event yet, so I run a query that pulls all the registrants and choose "nametags." Click print and I'm set.

5:00pm Leave the office with 20 apps checked out on one of the office's iPads so I can do some reading and log ratings on the train tonight. Plan to sync the apps back in as soon as I get internet connection at the hotel

7:00pm NY info session goes very well, get 15 more people who show up at the door. Quickly add their registrations into Slate via my laptop as they arrive. Plan to send a thank-you note to all registrants when I get in to the office tomorrow.

8:30pm Check in at the hotel, sync the apps back into Slate, and get some well-deserved R&R.